Experiences
Assist the agency by implementing a behavioral blueprint system—contextualizing information hierarchy and user experience for the launch of several branded websites serving consumers and Health Care Professionals. The outcomes enhanced client engagement reviews, approvals, and increased efficiencies throughout design and development.
Spearheaded the identity and brand growth of a proprietary AI system that modernizes enterprise performances, processes, and investments with Quantitative FP&A Capabilities. I creatively directed, designed and scaled the visual and experiential communications that supported GTM strategies and business development.
Designed scalable user-centric experiences and product enhancements for an AI-powered SaaS platform servicing global enterprises. My deliverables of blueprinting user stories, product features, hi-fi prototypes, and innovative interactions resolved outdated and complex user inefficiencies with state-of-the-art experiences.
Navigate visual and experiential solutions for an AI-powered product. On the brand side, my role created and expanded Orgaimi's visual communication systems (identity, positioning, marketing, and digital collateral), and on the product side, nurtured the user interface experience of a scalable SaaS platform with world-class design systems.
Produced innovative design solutions for a digital transformation agency and executed on various areas of the business: digital marketing, business development, client management, research & development, innovation, experience design, prototype development, mentorship, team development, and resourcing.
Guided the creative growth of a brand development firm to further expand its services, customers, and people. All delivered by managing, mentoring, and systematizing: internal and external design processes, client engagement experiences, production scopes and budgets, talent growth, resourcing, and marketing strategies.
Eversana Intouch - Associate Creative Director
APR 2012 - MAR 2016
Full-Time | Office | EversanaIntouch.com
Directed creative productions and teams that developed world-class advertising campaigns and marketing launches for pharmaceutical, healthcare, and bio-tech brands: business development, product planning and design, client engagement, reporting, art direction, visual design, user experience design, coaching, and mentorship.
Executed user experience principles and interface design concepts for their intranet application accommodating the merger of United and Continental.
Provided user experience initiatives and interface design concepts to enhance their core product, email marketing, and digital advertising.
Performed user experience strategies, designed lo-fi prototypes and conceptual developments for a proprietary Web3 platform.
Directed interactive sales aids and digital marketing for new-to-market drug brands that accommodated resources and education for HCPs and consumers.
Produced interactive cross-channel marketing and ad campaigns for McDonald's website: Dollar Menu, McCafé Smoothies, Snack Wraps, and Monopoly.
Directed and designed consumer-facing experiences for Walgreens website, product microsites, mobile marketing, emails, and banner ads.
References
Robbie Abed
Founder of No Middle + Editor-in-Chief at Modern Leader (MDRN)
Hattie Stearns
Global Vice President of Experience DesignOps at TEDAVI
linkedin.com/in/hattiestearns/
Jason Hessler JD, CFM™
Founder & President of Full Suite Wealth
linkedin.com/in/jasonhessler/
Anselm Doering
President & Chief Executive Officer of EcoLogic Solutions
linkedin.com/in/anselm-doering-6279b912/
Maggie (Ackell) Miller
Principal at Lotis Blue Consulting
linkedin.com/in/mackellmiller/
Andrew Hennessy
Director of Strategy at High Peak
linkedin.com/in/andrewhennessy/
